Cookies on the First Class Holidays website

Updated 11 November 2023

Our Cookie Statement provides explanation about what cookies are and the use of them on our website. Additional information regarding how this data is used can be found on our Privacy Policy (click here).

If you do not want any of the above cookies to be used whilst you are browsing our site, the help section of your web browser will give you instructions on how to disable them and delete any cookies which might already be stored on your computer by this and other websites. Please note you may find your browsing experience is slowed down by removing or disabling cookies

By using this site you consent to our use of cookies. More information about cookies, including instructions to amend your browser settings to refuse them can be found at


What Are Cookies?

A cookie is a small text file which is placed on your computer by the website you are visiting. The cookies used by our website are detailed in the table below along with a short description of their purpose. There are two types of cookies used by this website.

  • Session cookies are saved on your computer/mobile device for the duration of your visit to the site, for example to remember recently visited pages. After you leave the site, session cookies are deleted.
  • Persistent cookies remain on your computer/mobile device after you have finished browsing, for example so that the website recognises that you have visited us before and automatically logs you in. For convenience, it will also recall that you have agreed to our Cookie Policy so you are not required to do so on any subsequent visits to our website.

What Type Of Cookies Do We Use?

First Class Holidays use the types of cookies listed below on our website. The IP address of the computer or mobile device is collected and used as part of our website analysis for information such as location and website browser used. If additional cookies are used at any time, this policy will be updated.

  • Technical Cookies 

These are required for the operation of our website. They include, for example, cookies that enable you carry out searches, log into secure areas of our website such as our Wishlist service or Travel Agent site.

  • Analytical Cookies 

These allow us to gain an insight into how visitors use our website, so we can improve it. We are able to count the number of visitors and review which pages they visit. We also use these cookies to monitor which marketing activities are generating traffic to our website. We use Google Analytics to track this data and Hotjar to provide information on website performance.

  • Function Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, the destination or tour that you last searched for)

  • Targeting Cookies 

These cookies may be used by us, social networking sites, other third-party suppliers and/or advertisers to record your visits to our website and enable interaction with you once you have left our website. The information obtained is used to personalise any adverts that you see for our products, whether they appear on our website or on third party websites.


How Do We Use Cookies?

We use these cookies in the following ways:

Searching our website & user experience

Cookies enable our search tool to remember any information you have inputted in order to improve the experience for you. For example, if you search for a tour on our website using the search tool, you will see the tour name prompted next time you enter it. Similarly, if you save any tours or hotels into our Wishlist, they will be stored.

It is cookies that enable us to do this by letting us know that you’re accessing our website from a particular device or computer, enabling us to work out what is most relevant to you. 


If you receive our marketing messages, including emails, it is likely that we will link the information that we obtain through cookies with your email registration details so we can tailor the information we send to you, unless you tell us not to.

Remember that you can opt-out in every email we send to you - Please see our Privacy Policy (click here) more information.

We also advertise on third party digital services such as Facebook, YouTube, Google Adwords and Bing Ads and so you may be introduced to their cookies, for example if you click through to our website. Please refer to their cookie policies for information on their use.

When you are on other websites, you may see adverts showing hotels and flights that you searched for when you last visited our website. We work with selected advertising networks and agencies who use cookies on our website to collect information on your preferences, so that when you see one of our adverts somewhere else it is tailored to you. This information is collected using Google Analytics (see below).


Third Party Use Of Cookies

In order to monitor the performance of our website we use the following third party services.

Google Analytics

Google Analytics is a web analytics service provided by Google, Inc which uses cookies to provide data on how visitors use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google in their data centres. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us, and providing other services relating to activity on the website and internet usage to us. Your IP address, which has been transmitted by Google Analytics, will not be associated with any other data held by Google.


Hotjar is another tool that allows us to monitor performance and how visitors navigate our website. Data is stored on Hotjar servers but does not collect or hold any personal data.

Google Adwords/Bing Adwords

We use Google Adwords and Bing Ads to advertise. You may incur cookies that allow us to monitor ad performance.

Partner Retargeting Cookies

First Class Holidays engages with destination partners who utilise Google’s Demand-Side Platform, DV360, to serve targeted advertisements across the web. These partners may place retargeting cookies on your device when you visit our website, enabling them to display relevant First Class Holidays ads to you on different websites within the Google Display Network. There is information on how to clear your cookies above.

 If you have any questions or comments about our Cookie Policy, please contact us at [email protected].


Our Awards

We are very proud that our personal, friendly service and attention to detail has led to us becoming an industry leader in providing tailor-made holidays. We have been recognised throughout the years by winning a number of prestigious awards from within and outside of the travel industry. We won the "Best Operator to Canada" award at the 2017 British Annual Canada Travel Awards for a record 15th time.

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