Updated 11 November 2023
If you do not want any of the above cookies to be used whilst you are browsing our site, the help section of your web browser will give you instructions on how to disable them and delete any cookies which might already be stored on your computer by this and other websites. Please note you may find your browsing experience is slowed down by removing or disabling cookies
What Are Cookies?
A cookie is a small text file which is placed on your computer by the website you are visiting. The cookies used by our website are detailed in the table below along with a short description of their purpose. There are two types of cookies used by this website.
- Session cookies are saved on your computer/mobile device for the duration of your visit to the site, for example to remember recently visited pages. After you leave the site, session cookies are deleted.
What Type Of Cookies Do We Use?
First Class Holidays use the types of cookies listed below on our website. The IP address of the computer or mobile device is collected and used as part of our website analysis for information such as location and website browser used. If additional cookies are used at any time, this policy will be updated.
- Technical Cookies
These are required for the operation of our website. They include, for example, cookies that enable you carry out searches, log into secure areas of our website such as our Wishlist service or Travel Agent site.
- Analytical Cookies
These allow us to gain an insight into how visitors use our website, so we can improve it. We are able to count the number of visitors and review which pages they visit. We also use these cookies to monitor which marketing activities are generating traffic to our website. We use Google Analytics to track this data and Hotjar to provide information on website performance.
- Function Cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, the destination or tour that you last searched for)
- Targeting Cookies
We use these cookies in the following ways:
Searching our website & user experience
Cookies enable our search tool to remember any information you have inputted in order to improve the experience for you. For example, if you search for a tour on our website using the search tool, you will see the tour name prompted next time you enter it. Similarly, if you save any tours or hotels into our Wishlist, they will be stored.
It is cookies that enable us to do this by letting us know that you’re accessing our website from a particular device or computer, enabling us to work out what is most relevant to you.
If you receive our marketing messages, including emails, it is likely that we will link the information that we obtain through cookies with your email registration details so we can tailor the information we send to you, unless you tell us not to.
We also advertise on third party digital services such as Facebook, YouTube, Google Adwords and Bing Ads and so you may be introduced to their cookies, for example if you click through to our website. Please refer to their cookie policies for information on their use.
In order to monitor the performance of our website we use the following third party services.
Hotjar is another tool that allows us to monitor performance and how visitors navigate our website. Data is stored on Hotjar servers but does not collect or hold any personal data.
Google Adwords/Bing Adwords
We use Google Adwords and Bing Ads to advertise. You may incur cookies that allow us to monitor ad performance.
Partner Retargeting Cookies
First Class Holidays engages with destination partners who utilise Google’s Demand-Side Platform, DV360, to serve targeted advertisements across the web. These partners may place retargeting cookies on your device when you visit our website, enabling them to display relevant First Class Holidays ads to you on different websites within the Google Display Network. There is information on how to clear your cookies above.