Nestled in the heart of Japan, Chubu blends breathtaking alpine scenery, historic castles, traditional villages, and rejuvenating hot springs. Home to the Japanese Alps, iconic Mount Fuji, and beautifully preserved towns like Takayama and Shirakawa-go, the region offers year-round adventure, rich cultural heritage, and unforgettable landscapes.
Where to go in Chubu
Takayama
Often referred to as "Little Kyoto", Takayama is renowned for its beautifully preserved Edo-period streets, traditional wooden merchant houses and vibrant morning markets. Surrounded by the Japanese Alps, it's also the gateway to scenic mountain landscapes, local sake breweries and the region's famous Hida beef.
Shirakawa-go
This UNESCO World Heritage village is famous for its distinctive thatched-roof farmhouses, known as gassho-zukuri, many of which are over 250 years old. Beautiful in every season, Shirakawa-go is particularly magical in winter when the village is blanketed in snow and illuminated after dark..
Kanazawa
One of Japan's best-preserved castle towns, Kanazawa is home to Kenroku-en, considered one of the country's most beautiful landscape gardens. Visitors can explore samurai districts, traditional teahouses, contemporary art museums and a thriving seafood scene centred around Omicho Market.
Matsumoto
Nestled beneath the Japanese Alps, Matsumoto is best known for its striking black castle, one of Japan's oldest original castles. The city also offers charming streets lined with galleries, cafés and craft shops, making it an ideal base for exploring nearby alpine scenery.
Hakuba
A paradise for outdoor enthusiasts, Hakuba is internationally recognised for its world-class ski resorts that hosted events during the 1998 Winter Olympics. Beyond winter, visitors can enjoy hiking, mountain biking and spectacular alpine views throughout the warmer months.
Mount Fuji & Five Lakes
Japan's most iconic landmark rises above the scenic Fuji Five Lakes region, offering breathtaking views, lakeside walks and outdoor adventures. Whether climbing the mountain in summer or admiring its snow-capped peak from afar, Mount Fuji is an unforgettable highlight of any visit to Central Japan.
